The people behind the market

Presented by the HYHK Alliance, produced by Colored Colors, in partnership with NYC Parks. A few on-site placements remain for 2026. Planning for 2027 starts now.

Presented by

Hudson Yards Hell's Kitchen Alliance

The business improvement district for Hudson Yards and Hell's Kitchen. The Alliance keeps the neighborhood's streets and parks clean, safe and welcoming, and programs Bella Abzug Park through the year with Spring Fling, Goodbye Summer and Holidays At The Park.

hyhkalliance.org

Produced by

Colored Colors

Colored Colors designs and produces arts and culture events across Long Island and New York City, building community-driven experiences with real socioeconomic impact. We recruit and curate the vendors, design the market and run it every weekend.

coloredcolors.com

In partnership with

NYC Parks

Bella Abzug Park is a New York City public park. The market takes place with the support of NYC Parks.

nycgovparks.org

The season in numbers

What a sponsor reaches

8Market daysFour weekends, Nov 21 to Dec 13, the stretch when the neighborhood shops.

64+VendorsIndependent makers, small businesses, food vendors and brand pop-ups, each bringing their own following.

4WeekendsThe four weekends before the holidays, at the 34 St Hudson Yards station entrance.

3Seasons a yearSpring Fling, Goodbye Summer and Holidays At The Park: one audience, three moments to reach it.

Sponsors help put 64 independent makers and small businesses in front of Hudson Yards for the holidays.

Want a tent, not a sponsorship?Brands that want a tent at the market take a brand space through the vendor application. That is separate from sponsorship and is open to any brand.

See brand spaces

The crowd at a past season of Holidays At The Park, with the Hudson Yards skyline behind

Sponsor the market

A few on-site placements remain for 2026. Planning for 2027 starts now.

Four weekends at the 34 St Hudson Yards station entrance

The market sits at the 34 St Hudson Yards station entrance across the four weekends before the holidays, in front of a neighborhood audience and the visitors who come for the season. Sponsors get a place on site, on this website and in the market's social channels, and a report after the season with the numbers.

Talk to us about sponsorship Partner with Colored Colors

Where a sponsor appears

Presented-by rowSeason sponsor logo beside HYHK in the home page hero and the footer of every page.

This weekend blockA named placement in the This weekend section of the home page, every market week.

On siteA tent at the station entrance or on 33rd Street, with sampling and activations welcome.

After the seasonSite visits, link clicks and on-site photos, reported by date.